INTTRA, an e-commerce portal for the ocean freight industry, had a record-breaking month in September with more than a million container transactions initiated through its portal.
The US company said in a statement that it expected to process more than 10 million containers in 2007, doubling last year's volume of containers - 10 per cent of the global ocean container trade. The portal added it expects similar volume growth in 2008.
According to Ken Bloom, the company's CEO and president, the platform's rapid adoption can be attributed to expanding the geographic and product footprint, with significant growth coming from China, India, South America, and emerging markets in South East Asia and Africa.
The introduction of new INTTRA products, such as an offline PC based Desktop Shipping Order for China and upgraded e-commerce tools for electronic Shipping Instructions are also boosting growth because carriers, shippers and freight forwarders can consistently communicate in the same format.
"INTTRA's recent momentum is a testament to the evolving landscape for e-commerce and its move into mainstream shipping," said Mr Bloom. "In today's global environment, electronic commerce has evolved into everyday commerce for modern business, and as significant volumes are achieved greater efficiencies can accumulate across the industry."